Depending on the medium, three versions of the logo is available.
These differ slightly through the brand identity in which the logo wants to visualize
through fonts and identity to the viewers.
To signify the steel material, basic base colors of silver and grey is used along
with navy for sub color. Navy is a neutral color in which it can attract not only
both female and male consumers but also appeal to the younger customers.
Unlike usual business cards made of hard papers, STEALER’s business card gives specificity of design
by applying steel texture on the side edge. Steel texture applied on the business card strengthen STEALER’s brand identity,
as business card is the face of personnel from STEALER.
We designed stationeries to expose STEALER’s own identity for easier approach into daily life.
To deliver STEALER’s brand identity message, color, and font signatures are projected
into design of post cards, envelopes, files, etc.
Display tools made of steel are provided to stockist.
End users will also be able to experience STEALER’s brand identity
from flood of many other brands.
Packaging design continues STEALER’s sophisticating image.
By attaching steel plate on the pouch, we projected not only the brand’s identity but also practicality for user.
For example, this steel plate is turns out to be a mirror for users to check their look with sunglasses.
Brand book is crucial part for fashion brand as it stores various information on each collections and used for sales.
Using bolts, nuts, and chrome page in the brand book implies brand identity.
In addition, updating with new collections in the brand book is simple and easy.